Improving Truck Driver Visibility with MAX-SAFE
Blind spots at the front, corner and sides of heavy vehicles are often the main cause of collisions with vulnerable road users, resulting in...
When councils or fleet operators evaluate safety upgrade inclusions on new builds or retro-fit, it is common to begin with questions about budget. However, the more valuable question is about return on investment: what does it cost to prevent an incident, versus managing the consequences of one?
Blind spot collisions, reversing incidents, and accidents involving vulnerable road users are not only traumatic but expensive. These events disrupt service productivity, increase insurance premiums, damage reputation, and in many cases, lead to legal and compensation costs. In contrast, safety upgrades offer a fixed, manageable investment that can reduce or eliminate many of these risks over the lifetime of a vehicle.
Heavy vehicles continue to feature prominently in national road safety data. In the 12 months to June 2025, 205 people were killed in road crashes involving heavy vehicles across Australia. This represented more than 15% of total road fatalities and marked a slight increase from the previous year. Source: AIHW
The broader impact of transport incidents is also significant. In the 2023–24 reporting period, 65,189 people were hospitalised due to transport accidents, making up 11.3 percent of all injury hospitalisations in Australia Source: BITRE / Road Deaths in Crashes Involving Heavy Vehicles National Road Safety Data Hub
Notably, the burden of these incidents often falls on vulnerable road users such as pedestrians and cyclists. More than 8,700 hospitalisations involved VRUs, with many of these being in environments where heavy vehicles operate near footpaths, schools, construction zones, or urban intersections.
Source: National Road Safety Data Hub
These figures illustrate the scale of the risk and reinforce the need for proactive investment in fleet safety. Incidents involving heavy vehicles frequently arise from visibility limitations, limited driver awareness, or a lack of modern safety systems. The cost of even a single serious incident can quickly exceed $100,000 when accounting for repairs, downtime, insurance excesses, and liability exposure.
Safety upgrades such as AI-powered detection systems, camera coverage, proximity sensors, and external alert systems are now more affordable and easier to retrofit than ever before. These systems improve driver visibility, detect nearby hazards, and issue audible or visual alerts before a collision occurs.
Most systems have a multi-year operational lifespan and require minimal maintenance. When spread over five to seven years, the investment typically represents a small monthly cost especially when weighed against the financial and reputational fallout from an avoidable incident.
In addition to the financial benefit, these systems enhance driver confidence, community trust, and CoR compliance obligations. Many are now viewed as essential for operators seeking to align with best practice safety standards, contract specification or to meet insurance requirements.
An effective approach does not require upgrading an entire fleet at once. Instead, councils and operators should begin by identifying the vehicles operating in high risk routes, or locations. Using data from past incidents, near misses, and route assessments can guide decision-making and ensure that investments are focused where they will make the greatest difference.
SGESCO-MAX supports this process with end-to-end guidance from fleet risk assessment and product selection to installation, training, and ongoing support. With the right safety solutions in place, fleet managers can move from reactive safety management to a proactive, data-informed approach that reduces harm and improves operational continuity.
Ultimately, the conversation should not centre on what safety upgrades cost. It should focus on what they prevent. While no system can eliminate all risk, the evidence shows that well-targeted investment in safety technology results in fewer claims, fewer disruptions, and a safer operating environment for everyone.
For operators preparing budgets or reviewing incident history, this is the time to look beyond immediate expenses and toward long-term value.
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