Emergency Services

Emergency service vehicles are often required to operate in high-stress, time-sensitive environments where safety and speed are equally important. Whether it’s fire trucks, ambulances, or police vehicles, ensuring the safety of both the driver and the public is crucial. Emergency service vehicles need to manoeuvre quickly through congested areas, often in hazardous conditions, while avoiding accidents and protecting the lives of everyone involved.

The high pressure on drivers, coupled with the demands of emergency response, means that even small mistakes can lead to catastrophic consequences. From failing to fasten seatbelts to unintended vehicle roll-aways, these risks can compromise the efficiency and safety of emergency operations. Additionally, blind spots and distracted driving add to the dangers faced by emergency responders and the communities they serve.

MAX-SAFE provides a range of safety solutions specifically designed for emergency services, addressing key challenges such as driver behaviour, vehicle safety, and public protection. By integrating advanced technologies like seatbelt warning systems, anti-rollaway mechanisms, and AI-powered vision systems, our solutions help prevent accidents, ensuring that emergency personnel can focus on their life-saving duties.

Emergency Services

Benefits of MAX-SAFE Safety Solutions
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Enhanced Driver Awareness

In emergency service vehicles, drivers are often required to navigate through complex environments quickly, with limited time to process everything around them. The MAX-SAFE Vision and Audible Warning Systems significantly enhance driver awareness by providing real-time feedback on potential hazards. Whether it’s blind spots, pedestrians, or other vehicles, these technologies keep drivers informed and focused, helping them avoid accidents while responding to emergencies.
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Prevention of Human Error

Human error is a leading cause of accidents in emergency situations, whether it’s due to fatigue, distraction, or simply failing to engage the park brake. The MAX-SAFE VRU Protection and Anti-Rollaway Brake Systems work together to prevent these common errors. By automatically applying the park brake or issuing real-time alerts, these systems ensure that even under pressure, emergency vehicles operate safely and securely, reducing the risk of accidents caused by human oversight.
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Improved Fleet Safety and Efficiency

Ensuring that emergency vehicles are always safe and operational is critical to maintaining fleet efficiency. The MAX-SAFE Blind Spot Warning Systems, Seatbelt Warning Systems, Anti-Rollaway Brake Systems, and Telematics Solutions provide fleet managers with a comprehensive safety overview of their vehicles. These technologies not only reduce accidents and downtime but also help fleet managers identify trends, implement training, and optimise fleet performance. This holistic approach to safety management ensures that emergency service fleets remain efficient, safe, and compliant with regulations.

Relevant Products for Emergency Services

The MAX-SAFE Anti-Rollaway Brake System™ prevents vehicles from rolling away when the park brake has not been properly engaged. This system is particularly valuable in emergency services, where vehicles are frequently stopped on inclines or rough terrain.

In a fast-paced emergency response, forgetting to engage the park brake can result in dangerous rollaway incidents. The anti-rollaway system automatically applies the park brake if the vehicle starts moving unexpectedly, protecting personnel, equipment, and the public from accidents that can result from an uncontrolled vehicle.


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Ensuring that drivers and passengers are always properly secured is critical in emergency vehicles. The MAX-SAFE Seatbelt Warning System™ monitors seatbelt usage for all occupants and provides both visual and audible alerts when seatbelts are not fastened.

This system is essential in emergency service vehicles, where the urgency of the situation may cause personnel to overlook basic safety measures like seatbelts. By continuously monitoring seatbelt status and issuing real-time alerts, the system reduces the risk of injury in accidents, ensuring that both drivers and passengers remain safe, even in high-pressure environments.


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The MAX-SAFE Vision System provides comprehensive visibility for emergency service vehicles using AI and machine learning to detect obstacles and blind spots. This advanced technology allows drivers to monitor their surroundings more effectively, reducing the chance of collisions while navigating through traffic or dangerous environments.

Emergency service vehicles often operate in low-visibility conditions, making it difficult for drivers to see pedestrians, other vehicles, or obstacles. The MAX-SAFE Vision System enhances driver awareness by offering real-time alerts and visual feeds of the vehicle’s surroundings, ensuring that drivers can focus on responding to the emergency while maintaining a high level of safety.

The MAX-SAFE Audible Warning™ System provides spoken alerts that notify drivers of potential hazards in real time. Whether it’s a blind spot, obstacle, or pedestrian, the system uses pre-recorded messages to alert the driver to dangers, allowing them to respond quickly and appropriately.

This system is especially beneficial for emergency service vehicles operating in chaotic environments where drivers may be distracted. The clear, verbal alerts help ensure that drivers remain focused and aware of their surroundings, preventing accidents during critical moments.

Testimonials

5 Stars

"When you see the kits, the installation and how it works in action, no driver intervention, nothing for the driver to remember, safety of the vehicle and safety of the people, it’s well worth it."

Wayne Muiznieks
Fleet Coordinator, Connetics, New Zealand

5 Stars

"Less than 45 minutes into day one of the trial, the system prevented what could have been a potential accident with an adult. It highlighted how close a near miss it was and how vital this type of solution was."

Jonathan Dick
General Manager Fleet & Systems, Smart Environmental, NZ

5 Stars

"MAX-SAFE Side View Solution provided superior VRU detection to standard side mirrors and cameras and was most beneficial to the drivers involved in the trial."

Matthew Wentman
National Fleet Manager, Cleanaway Waste Management

5 Stars

"We have used SGESCO-MAX products for over three years and have found them to be an innovative safety solution for our fleet vehicles and effective in achieving zero incidents in trucks reversing or accidentally rolling away."

Tony Rawson
National Fleet Category Manager, Suez Recycling & Recovery, ANZ

5 Stars

"There is a big need for MAX-SAFE products in New Zealand. You only hear about a roll away when there is a crash, but the number is far greater than what is reported. Recently, there was a tour bus in Auckland that rolled away and ran over a Mum and a baby. Both survived luckily, but if the bus had the MAX-SAFE device fitted this accident never would have occurred."

Gary Puklowski
Managing Director, Autokraft Electrical & Diesel Ltd

5 Stars

"When you go to a fire, and your adrenaline is rushing, you need to focus on the fire and what you need to do. Worrying about whether you’ve left the handbrake on or not, is the last thing on your mind."

Lenny Toscano
First Officer for the Brigade, QLD Rural Fire Service

5 Stars

"The MAX-SAFE Seatbelt Warning System™ optimises the safety of our clients’ most valuable asset – their employees – and Kinetics employees."

Joe Gould
Regional Manager – Workshop, Kinetic Specialised Resources

5 Stars

"With 99+% detection accuracy of the VRUs, Veolia has been impressed with the reliability of the new MAX-SAFE AI camera and other solutions."

Andrew Forbes
BCC Contract Operations Manager, Veolia

Customer Story: Rural Fire Service


The Rural Fire Service had a problem. They recently purchased a new concept fire truck – a 7 tonne manual-geared, which was to carry around 2 tonnes of water. The manufacturer’s gearbox wasn’t suitable, as it wasn’t robust enough for the surrounding terrain.

The truck also had hydraulic brakes, which needed the driver to pull a handbrake manually when the vehicle had come to a stop. Different drivers had different levels of pressure/strength, and if the handbrake wasn’t applied strongly enough the truck would roll away. The truck had developed a few ‘dings’, and it was apparent there was a safety issue.

The Rural Fire Service decided to replace the gearbox with an Alison (Automatic) truck box and install the MAX-SAFE Anti-Rollaway Braking System™.


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Rural Fire Service Case Study

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