SINCE 2000, SGESCO-MAX – THE HOME OF MAX-SAFE PRODUCTS – HAS BEEN A LEADER IN DEVELOPING ADVANCED VEHICLE SAFETY SOLUTIONS FOR A HOST OF INDUSTRIES THAT USE HEAVY VEHICLES AND RELATED EQUIPMENT DAY IN AND DAY OUT.

We create active and passive vehicle safety devices and warning systems to help solve our customer’s complex safety challenges and are known for being a solutions-driven company. Our research and development team has developed a range of products such as anti-rollaway breaking sensors, reverse and side watch radars, seat belt and driver warning systems, as well as speed and RPM limiting control devices.

The key benefits to our clients’ organisations include enhanced safety, reduced driver risk, reduced property damage and reduced insurance claims. Overall, we enhance company performance and workplace health and safety.

Today, across the Australian and Asia Pacific regions, our solutions are used in thousands of heavy vehicles as part of tailored factory-built solutions, or as aftermarket safety modifications.

Our products are sold through an authorised network of highly skilled dealers, with productisation led by our head office in Brisbane.

SGESCO-MAX is a privately owned company based in Archerfield, Queensland. The organisation was established by Albert McPherson in 1962, originally as Starter, Generator Exchange Service Company (SGESCO), working in auto electrics, then marine electronics, before evolving into mechanical electronics.

In 2000, Albert acquired Max Instruments, the Queensland distributor of VDO (now Continental) instrument gauges, and re-branded the combined organisation to SGESCO-MAX. Since the turn of the millennium, Albert and his son, Marc, have transformed the business to specialise in vehicle safety and monitoring solutions. Today it’s a vibrant second-generation business, with youngest son, Scott also joining the company in late 2020 as Managing Director.


MEET THE TEAM

ALBERT McPHERSON

ALBERT McPHERSON

FOUNDER

Albert McPherson has always had an engineer’s mind and heart, complemented by a reputation across the industry as a clever problem solver. For many trucking businesses, councils and waste management companies, he became their ‘Go-To’ Man as technological advances solved operational problems but presented new safety hazards. The automation of garbage trucks, for example, made the collection process safer and faster for truck drivers and more convenient for households, but brought with it new dangers for pedestrians and vulnerable road users.

Albert has long been a visionary and an integrator. Not only can he dream-up a solution, but he can also deliver it too, using his mechanical and engineering skills and inquiring mind (traits he has passed on to his son, Marc). In solving complex vehicle safety challenges, Albert has been responsible for creating a number of Australian firsts that have been unrivalled for many years.

A founding council member for the Motor Trades Association of Queensland (MTAQ) Albert has supported over 100 apprentices in the industry over the past half century. Now in his sixth decade at SGESCO-MAX, Albert continues to be a pioneering force in creating best-of-breed, heavy vehicle safety solutions.

MARC McPHERSON

MARC McPHERSON

DIRECTOR, RESEARCH & DEVELOPMENT

As Head of Research and Development, Marc is responsible for understanding the complexity of evolving vehicle safety challenges across various industries and creating affordable and robust, world-class solutions using the most advanced technologies available.

Having joined SGESCO-MAX in 1985, Marc brings his formidable mechanical and electrical engineering skills, as well as a strong set of problem-solving abilities to large-scale client customisations, to ensure that safety solutions being implemented across APAC are world-class solutions. His service-oriented approach has helped sustain and grow the company for over 35 years.

In his role, Marc is responsible for establishing relationships with industry leading technology partners such as Continental, Bosch and other suppliers, sourcing key components and ensuring our staff and dealers are fully trained on the technological safety solutions we offer.

Marc has also been integral to setting the vision and driving the development of the MAX-SAFE Safety Eco-System – defining an ideal scenario and developing the technology smarts to provide Australasia’s most holistic heavy vehicle safety solution.

Scott-McPherson

SCOTT McPHERSON

MANAGING DIRECTOR

Scott McPherson joined SGESCO-MAX in 2020 as Managing Director after a long and varied career in IT, working in senior management for start-ups and ASX Top 200 tech companies. He has a track record of building high performing teams and driving business transformation projects for large enterprises, drawing on the best of digital technologies, system processes, infrastructure and integration, and relationship management. As MAX-SAFE products become digital and software based, he is in his element.

At SGESCO-MAX, Scott is responsible for introducing the company to new markets and new users, advancing the dealer network, and enhancing the customer experience. His role extends to working with and advising government regulators, industry bodies, and road safety associations on best-practice heavy vehicle safety solutions.

Like his father and brother, Scott is solutions-orientated. He is known for being a connector, bringing people, ideas, and technologies together to fast-track critical business solutions. Scott’s fresh eyes and diverse skill set are driving a re-invigorated SGESCO-MAX to be a major national and international manufacturer of best-in-class heavy vehicle safety solutions. Connect with Scott on Linked In.

OUR SAFETY ECO-SYSTEM USES BEST IN CLASS TECHNOLOGIES, INTEGRATED THROUGH MECHATRONICS AND I.T., CONNECTED TO LEADING FLEET AND SAFETY MANAGEMENT SOFTWARE.

ASK US HOW WE CAN HELP YOU!