SINCE 2000, SGESCO-MAX – THE HOME OF MAX-SAFE PRODUCTS – HAS BEEN A LEADER IN DEVELOPING ADVANCED VEHICLE SAFETY SOLUTIONS FOR A HOST OF INDUSTRIES THAT USE HEAVY VEHICLES AND RELATED EQUIPMENT DAY IN AND DAY OUT.

We create active and passive vehicle safety devices and warning systems to help solve our customer’s complex safety challenges and are known for being a solutions-driven company. Our research and development team has developed a range of products such as anti-rollaway breaking sensors, reverse and side watch radars, seat belt and driver warning systems, as well as speed and RPM limiting control devices.

The key benefits to our clients’ organisations include enhanced safety, reduced driver risk, reduced property damage and reduced insurance claims. Overall, we enhance company performance and workplace health and safety.

Today, across the Australian and Asia Pacific regions, our solutions are used in thousands of heavy vehicles as part of tailored factory-built solutions, or as aftermarket safety modifications.

Our products are sold through an authorised network of highly skilled dealers, with productisation led by our head office in Brisbane.

SGESCO-MAX is a privately owned company based in Archerfield, Queensland. The organisation was established by Albert McPherson in 1962, originally as Starter, Generator Exchange Service Company (SGESCO), working in auto electrics, then marine electronics, before evolving into mechanical electronics.

In 2000, Albert acquired Max Instruments, the Queensland distributor of VDO (now Continental) instrument gauges, and re-branded the combined organisation to SGESCO-MAX. Since the turn of the millennium, Albert and his son, Marc, have transformed the business to specialise in vehicle safety and monitoring solutions. Today it’s a vibrant second-generation business, with youngest son, Scott also joining the company in late 2020 as Managing Director.

MEET THE TEAM

ALBERT McPHERSON

FOUNDER

Albert McPherson has always had an engineer’s mind and heart, complemented by a reputation across the industry as a clever problem solver. For many trucking businesses, councils and waste management companies, he became their ‘Go-To’ Man as technological advances solved operational problems but presented new safety hazards. The automation of garbage trucks, for example, made the collection process safer and faster for truck drivers and more convenient for households, but brought with it new dangers for pedestrians and vulnerable road users.

Albert has long been a visionary and an integrator. Not only can he dream-up a solution, but he can also deliver it too, using his mechanical and engineering skills and inquiring mind (traits he has passed on to his son, Marc). In solving complex vehicle safety challenges, Albert has been responsible for creating a number of Australian firsts that have been unrivalled for many years.

A founding council member for the Motor Trades Association of Queensland (MTAQ) Albert has supported over 100 apprentices in the industry over the past half century. Now in his sixth decade at SGESCO-MAX, Albert continues to be a pioneering force in creating best-of-breed, heavy vehicle safety solutions.